International School Manila

ISM is a leading educational institution renowned for its commitment to academic excellence and global-mindedness. The school's diverse community fosters a stimulating environment that celebrates diversity and promotes a holistic approach to learning. The school partnered with Digistorm to redesign their website to showcase over a century of history and the complete school experience while allowing the ISM team to manage content updates with ease and autonomy. The previous website had an outdated design and functionality that did not align with their vision. The main goal of the redesign was to create a modern, user-friendly website that reflected ISM’s values and educational excellence.

I worked closely with ISM’s team to redefine their brand guidelines, finding a unique way to utilise their existing style guide to create a friendly and approachable new look for the website and digital communications. To kickstart the design process, we conducted a workshop with their senior leadership team to gain a deeper understanding of their target audience, competitors, and how to effectively communicate their strengths. This initial phase involved developing low-fidelity wireframes to define the new homepage structure, ensuring it accurately represented ISM's principles and vision.

Highlighting ISM's core values of Integrity, Service, and Merit, the new website was designed to convey a warm and welcoming tone, encouraging visitors to explore the rich offerings of ISM. We aimed to build an engaging and inviting digital platform that truly encapsulates ISM's culture and holistic approach to education. The outcome is a user-friendly website that narrates the story of ISM and their commitment to excellence and dedication to the holistic development of students, allowing visitors to directly experience ISM while fostering a sense of trust and respect towards ISM, enhancing their solid reputation in the education field.