Ruyton Girls' School

As one of Victoria's oldest girls' schools, Ruyton provides opportunities and challenges for young women, nurturing individuality and empowering girls to grow with courage, character, and compassion as citizens of the world. The school partnered with Digistorm to design a new website to communicate their vision and values. The school's previous website was outdated, cluttered, and difficult to navigate. The main goal of the redesign was to highlight the unique culture of Ruyton, showcasing their outstanding curriculum and offerings while reflecting Ruyton community's spirit and aspirations.

I worked closely with Ruyton’s Marketing and IT teams to create a new website to position the school's heritage, key messaging, and values as unique selling points, increasing brand awareness with a unique design that fully represents Ruyton's identity. We kicked off the project with an in-person workshop to gain a deeper understanding of their target audience, competitors, and how to effectively communicate their strengths. This was followed by a school tour that enabled us to capture the essence of the school environment, which we aimed to translate onto the website.

Featuring the school's tagline "We Believe in Girls" and visual elements such as the "Leaf motif", the website was designed to showcase Ruyton's empowering and inspiring learning environments while maintaining the school's prestigious reputation. The goal was to provide clear and intuitive navigation, ensuring a pleasant and delightful user journey. The website redesign also focused on enhancing the content management system (CMS), introducing more flexible content blocks with user-friendly design options. The homepage showcases Ruyton's signature programs and offerings, highlighting key features that encapsulate the school's unique qualities and strengths.